Watch Out for These 4 Warning Signs on the Road to Success

You have to be confident to start a business. Depending on the study, between 75 and 90 percent of startups fail. To be an entrepreneur, you have to believe that your business, that you can beat those odds. If you are confident enough to start a business, then you are smart enough to know you mustn’t be overconfident. Confidence gives you gumption, but overconfidence can make you blind. Every day

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The Future of Marketing: Predicting Consumer Behavior with AI

Understanding what consumers want and need — ideally, before they even do — is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier, especially with the emergence of deep learning. A subset of AI, deep learning has the potential to transform the future of marketing by helping businesses to predict consumer behavior. It’s a machine learning method that uses layered or “deep” neural networks, similar

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Google Stadia

Yesterday, Google made its grand entrance into the world of game streaming. The search giant announced Stadia at the Game Developer’s Conference in San Francisco, showing off a bold vision for a gaming future where anyone could play any game on any screen, with all the hard processing work done at an off-site data center. It’s not the first streaming service that’s been meant to disrupt the industry, but it

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Eight tips to improve your Snapchat marketing strategy

Snapchat can be part of your marketing mix if you’re focusing on the most relevant tactics for your target audience. Here are eight tips to consider. Who said that Snapchat is irrelevant for marketers in 2019? With more than 3 billion snaps being shared on a daily basis, Snapchat can still remain in your marketing strategy. We are exploring over the last months an interesting shift in Snapchat marketing. It’s

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Three Tips For Effective Social Media Marketing

In today’s entrepreneurial market, I believe there’s a misconception that simply posting your ad on social media is a sure-fire way to gain customers, but that’s not quite how it works. Yes, you can drive traffic to your business via the web and social media, but you must have some knowledge of how to do so. It can take time, practice and a lot of money to effectively use social

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4 Reasons LinkedIn Has Become Indispensable to Business Leaders

No longer just a place for professionals to connect, LinkedIn has really become the backbone of the global business community. Since its launch in 2003, LinkedIn has come a long way. Originally little more than a Facebook for the working world, the professional social network now boasts more than 575 million members. Along the way, it’s become a top recruiting platform, a must-have for marketing, a networking platform and a

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Nano-influencers offer big upsides for marketers

You can have the same audience size for the money, but smaller, engaged audiences will offer a better return on investment. Here’s how you should realign your strategy. Over the last few months, Talkwalker has extensively researched what’s happening in influencer marketing across the world, with input from over 800 communication and PR specialists. In the research, a clear opportunity has arisen for brands to increase their influencer outreach, potential

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Three Skillsets Every Employee Needs In 2019’s Digital Economy

As technology continues to revolutionize modern work, success and mobility at work will be determined by a new mix of skills. Both the development of new in-demand roles and changes to more traditional roles will drive individuals to seek out knowledge and expertise in new areas for career advancement. In fact, according to edX’s 2018 survey findings, only a fifth of the respondents surveyed consider the education from their college

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Why Happy People Earn More Money

Studies have shown that happy people perform better at work. It’s generally assumed that greater wealth leads to happiness. In fact, several studies have tried to pinpoint the magic income level for happiness, including the oft-cited Princeton University study published in 2010 that found that happiness rises as income rises up until you hit $75,000 a year — at which point happiness doesn’t improve as you earn more. A more

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Five Ways Gen Z Has Changed Social Media

A closer look at some of the ways Gen Z is changing the social media landscape With over 61 million people in the United States alone, Generation Z is poised to bring about some significant changes. Indeed, CNBC’s Chris Morris covered how those born after 1996 are already changing the workplace and other aspects of day-to-day life. Because members of Gen Z have grown up in the digital age, they

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