Five Content Marketing Strategies To Fuel Business Growth

For businesses of all sizes, content marketing can be an extremely effective way to grow a presence online, attract attention from potential customers, and position a brand in an authoritative and trustworthy way. Affordable, easy to implement and highly valuable when handled correctly, content marketing is a clear front runner in the digital marketing space. After all, content marketing costs an average of 62% less than other related tactics yet

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Will Advertisers Of The Future Need To Pay Consumers To See Ads?

A major concern facing digital advertising today is how to balance privacy concerns with sending consumers messages that are relevant to them. On the one hand, most of us prefer to receive ads that hold some interest for us. I have to say I was taken aback when my Facebook feed started including ads for new homes in Colorado, which is more than 1700 miles from my home. This was

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7 Reasons Why SEO Matters for Every Startup

No matter how lean your startup, you can at least afford do-it-yourself SEO. For entrepreneurs, SEO is an integral part of building a successful startup from the ground up. Despite this, many founders neglect this low cost, high reward business strategy, according to digital growth expert Scott McGovern. A Search Engine Optimization (SEO) strategy is a powerful tool for any startup — and doesn’t have to kill the budget. There

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Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday

With roughly 80% of U.S. adults planning to celebrate Easter, it’s not a holiday to overlook. From candy and flowers to other festivities, Easter consumers spend $151 on average throughout the holiday season. Of those not celebrating the holiday, 48% intend to take advantage of Easter sales, spending an average of $19. Young Millennials And Gen Zers Boast Enthusiastic Behavior During Easter Young consumers, those under the age of 35,

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Marketers Use Coachella as Launching Grounds for Keeping Interest

Coachella is anything but barren; it’s perhaps overly ripe with celebrity appeal, influence and marketing opportunities, as brands see it. Since 1999, much has changed for Coachella, which originally centered around music. Now art installations and brands compete head-to-head with the event’s five main stages to win festivalgoers, long past their weekend stint in the desert. Coachella is anything but barren; it’s perhaps overly ripe with celebrity appeal, influencers and

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Why More and More Brands Are Getting Into the Streaming Game on Twitch

Pursuing the elusive demographic of men aged 18-34 While a tomato-headed character swings a pickaxe to destroy a freezer in Fortnite’s fictitious burger joint Durr Burger, a team of Wendy’s social media strategists engages in a live chat with thousands of viewers. The fast-food brand is “waging a war on frozen beef” and has taken the battle to Twitch by streaming games of Fortnite with the sole intention of destroying

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Applying the Pareto Principle Can Improve Your Time Management

Pareto’s 80-20 rule is the Swiss army knife of business. It’s useful for just about everything. Whether you’re a seasoned vet or just launching your first business, I’m sure you’ve at least heard of the 80/20 Rule, aka the Pareto Principle. After all, it’s been found; the Pareto Principle can be applied to anything that you measure in both your business life and your personal life. If you aren’t exactly

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Why You Need to Invest in Social Media Advertising

It’s no secret that a social media presence is important for connecting with consumers and getting the word out about your business these days. There are all sorts of important elements of a successful campaign, such as posting on your page regularly, not being too self-promotional, including images, responding and engaging with followers, sharing a variety of content…of course I could go on. But another helpful way to increase your

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73% of Small Businesses Invest in Social Media Marketing, Survey Finds

Nearly 3 of every 4 small businesses plans to invest in social media marketing this year. That finding stands out in a new survey from The Manifest. It’s called How Small Businesses Use Digital Marketing Channels in 2019. The study also found these interesting data points: Nearly all small businesses (95%) plan on increasing their marketing budgets in 2019. However, more small businesses choose to focus on internet channels for their

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A Great Marketing Team Is Hinged On Great Leadership

Leadership in today’s world has become increasingly important because of the nature of the dynamic workplace. In marketing, leadership is core to defining and championing the vision and how to apply that vision in order to be successful. It is so reliant upon sales, account management, service delivery and the entire back office in order to be productive. If you do not have a leader who can interface with the

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