Boost Your Instagram Stories Game for 2019 With These 10 Practices

  These ten tricks and tips will help take your brand’s storytelling to the next level in 2019.   There are about 40 million users viewing Instagram Stories daily. As brands continue to brainstorm for better social media strategies, Stories has become a marketing battleground that they have to take to win. Here, we’ve listed 10 best practices for brands to make perfect Instagram Stories, all demonstrated with successful examples

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Kendall Jenner Is the Highest Paid Model of 2018

  Kendall Jenner may not be the best-paid Kardashian-Jenner, but she’s earning more than any other model in the world. The 23-year-old banked $22.5 million in the 12 months prior to June 2018 to top this year’s ranking of the highest-paid models. Her younger sister, Kylie Jenner, pocketed an estimated $166.5 million pretax in the same time frame thanks to Kylie Cosmetics, but the older Jenner sibling still scored a

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What We Learned from 2018’s Worst Brand Marketing Decisions

  We took some time to reflect on the major marketing mistakes of the year and summed up takeaways for marketers to learn from.   It’s the time of the year to look back and reflect on what we’ve achieved, or what we have done wrong. In 2018, we’ve seen some of the biggest marketing fallouts from brands across all industries. Below is a list of what some of those,

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For retailers, the smartphone is future of store experience

Just a few years ago, retailers considered smartphones the enemy of the in-store experience they were trying to create. Customers often whipped out their device to compare prices online and then walked out of the store to buy the same product elsewhere.   Today, stores are taking their cues from shoppers and now consider the smartphone their friend. They’re giving shoppers more control over the experience with smartphone app features

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Social media outpaces print newspapers in the U.S. as a news source

  Social media sites have surpassed print newspapers as a news source for Americans: One-in-five U.S. adults say they often get news via social media, slightly higher than the share who often do so from print newspapers (16%) for the first time since Pew Research Center began asking these questions. In 2017, the portion who got news via social media was about equal to the portion who got news from

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How to Boost E-commerce Business Using Content

Understanding how your website is performing is key to understanding the overall strengths and weaknesses of your operation.   Good content marketing is like a swan: seemingly effortless and graceful to the naked eye, but under the surface, there is a lot of work happening to keep things moving. When it comes to your content marketing strategy, there is a lot to consider and the latest trends and tactics are

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6 Steps To Providing Exceptional Customer Experiences

  For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customer personalities define customer experience and sets what they love, and what they hate. Even businesses with highly specialized market segments will find it more effective and simpler

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Why Nano-Influencers Are a Social Media Marketers Secret Weapon

  Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ — the nano-influencer.   What is a Nano-Influencer? Unlike regular or mega-influencers, nano-influencers have a much smaller following, usually around 5,000. Compared to larger influencers, a nano-influencer will usually

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Is ‘Smart Compose’ Taking the Words Right out of Your Mouth? How AI is Changing the Way We Communicate

  Ever known somebody so well that you find yourselves finishing each other’s sentences? Google’s AI-powered Smart Reply and Smart Compose features are attempting to get to know Gmail’s 1.4 billion users just that well.   Smart Reply has been around for a while. It takes the form of three suggestions that appear at the bottom of your screen whenever you reply to an email. This feature not only offers you

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How Brands Can Improve Influencer Marketing To Remain In Touch With Consumers

Influencer marketing – a six-figure line 72% of brands had in their marketing budget this year. There’s no point in denying: influencer marketing works. At least for now in its current form. As we all know, once a marketing trick becomes popular, its effectiveness starts shrinking over time. This already happened to organic Facebook reach and a number of growth hacks employed by different startups in their early stages. By

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