10 Eye-Opening Influencer Marketing Statistics Brands Should Know About
Influencer marketing has become one of the most valuable and effective ways for brands and brand marketers to engage audiences that spend hours each day on social media platforms and expand brand awareness by leveraging the relationship between YouTubers, Instagrammers, Snapchatters, Viners, bloggers, and their fans. The following influencer marketing statistics illustrate the growth of this relatively new marketing strategy and the reasons why many brands are partnering with social media stars to develop targeted influencer marketing campaigns.
1. 59% OF BRANDS WILL INCREASE INFLUENCER MARKETING BUDGETS IN THE NEXT YEAR
A study of 125 marketers revealed that nearly 60% of businesses plan to increase influencer marketing budgets in the next 12 months, continuing the trend of diverting ad dollars away from traditional forms of marketing and investing in social media strategies instead (Adweek). The study also found that 11% of companies plan to maintain their current influencer marketing budget, and only 10% of businesses plan on decreasing spending on influencer marketing campaigns.
2. 84% OF MARKETERS WILL EMPLOY AN INFLUENCER MARKETING CAMPAIGN IN THE COMING YEAR
A May 2015 study by Schlesinger Associates, a market research firm, found that 84% of global marketers expected to launch at least one influencer marketing campaign in the coming years, and 81% of those who had already done so reported they were happy with the results. According to the survey, the most common ways that brands partner with social media starsare through content promotion (67%), product launches (59%), and content creation (59%).
3. 60% OF FASHION BRANDS ALREADY EMPLOY AN INFLUENCER MARKETING STRATEGY
EConsultancy recently collaborated with Fashion and Beauty Monitor to survey fashion and beauty brands, and the resulting influencer marketing statistics were stunning: nearly 60% of fashion and beauty brands have already implemented an influencer marketing strategy, and 21% of companies without an influencer strategy are planning to develop one in the coming year.
4. BRANDS SAW AN AVERAGE ROI OF $6.85 FOR EVERY $1 INVESTED IN INFLUENCER MARKETING
One of the most impressive influencer marketing statistics comes from eMarketer, who analyzed a Burst Media study to reveal the average return on investment (ROI) is $6.85 for every $1 spent on influencer marketing. The returns are even higher for consumer packaged good (CPG) foods and retailers, who saw returns of $11.33 and $10.48, respectively.
5. 22% OF CUSTOMERS ARE ACQUIRED THROUGH INFLUENCER MARKETING
According to a 2015 survey, businesses said that influencer marketing is the fastest-growing customer acquisition method, besting digital advertising, paid search, email marketing, and organic search. The survey found that nearly a quarter of all customers (22%) are acquired through influencer marketing methods and brand-sponsored influencer marketing campaigns.
6. 92% OF PEOPLE SAY THEY TRUST WORD-OF-MOUTH RECOMMENDATIONS OVER ADS
Neilsen, a global statistics and measurement company, reported that 92% of people say they trust the advice and/or recommendations of friends and family members over any form of advertising. Considering the relationship many followers have with social media stars, regarding them as trustworthy sources of information and entertainment, this influencer marketing statistic speaks to the impact social media stars can have on their large, engaged audiences.
7. TEENS MORE LIKELY TO TRUST YOUTUBERS THAN CELEBRITIES
In a survey of 1,500 participants, Variety found that teens considered YouTubers like PewDiePie, KSI, and Ryan Higa to be more “engaging, extraordinary and relatable than mainstream stars” like Jennifer Lawrence, Katy Perry, and Leonardo DiCaprio. In a recent article, we also cited a Google study showing that 62% of 18- to 24-year say that they would buy a product endorsed by a YouTuber.
8. 65% OF AMERICANS USE AT LEAST 1 SOCIAL MEDIA PLATFORM
According to Pew, an international research firm, nearly two-thirds of American adults (65%) use at least one social networking site. This influencer marketing statistic should be an indication to marketers that, as people spend more time on social media platforms, advertising efforts need to be diverted away from television and toward developing and integrating social media influencer strategies.
9. 2.3 BILLION PEOPLE USE SOCIAL MEDIA WORLDWIDE
A January 2016 study found that an astonishing 2.3 Billion people use social media worldwide. In the United States, people spent an average of 1.7 hours on social media platforms every day.
10. SOCIAL MEDIA CHANNELS BY THE NUMBERS
The growth of social media has exploded in recent years, and stalwarts like Facebook continue to expand even as new social media platforms like Snapchat emerge and capture the attention of hundreds of millions. Marketers seeking to target large, engaged audiences should take a close look at the following statistics:
- Facebook With 1.44 billion active users, people spend over 20 minutes per day on Facebook however, younger users have begun abandoning the site for apps like Instagram and Snapchat (Business Insider).
- YouTube has over 1 billion users and, according to a recent press release, people spend an average of 40 minutes per session watching YouTube videos (which are uploaded at a rate of 500 hours of video per minute).
- Snapchat, the new darling of social media, now how over 200 million active users. According to the app’s founder, Evan Spiegel, Snapchat users now watch 8 billion videos per day, equaling the video view figures of its rival, Facebook.
- Instagram recently eclipsed the 400 million user mark, according to a post published on Instagram’s blog.
Article Written By: MediaKix