BrandFIT Joins Ad Standards Canada as Commitment to Integrity in Advertising

BrandFIT is proud to join Ad Standards Canada (ASC) – the national independent advertising industry self-regulatory body – as we thrive to help strengthen public perception of the advertising industry.

“At BrandFIT, we are committed to the integrity of the advertising profession,” says Maher Jaber, CEO, BrandFIT. “We believe in gaining and maintaining public confidence, and therefore pleased to join 220 businesses who share the goal of encouraging responsible advertising through regulations.”

For over 55 years, the ASC has continuously worked towards cultivating community confidence in Canadian advertising, and consumer research indicates that purchasers have more trust in brands that support responsible advertising self-regulation.

“Consumers are bombarded with ads on a daily basis,” says Jaber. “Whether it’s on social media platforms such as YouTube, Facebook, Instagram and Twitter, or television commercial, it’s important for our industry to maintain high standards.”

BrandFIT will join other members in:

  • Displaying its commitment to responsible advertising self-regulation
  • Communicating corporate responsibility through support for the Canadian Code of Advertising Standards
  • Playing a role in positively affecting consumer confidence in advertising
  • Participating in setting and maintaining relevant and contemporary standards for advertising

“We are pleased to welcome BrandFIT as our newest member of the ASC,” says Randy Sageman, Director of Member Relations, ASC. “Our Public Service Announcements and ongoing marketing and communication efforts continue to strengthen public perception, and would not be possible without the support of our members.”

“We created BrandFIT with the tenets of the Canadian Code of Advertising Standard of truth, fairness and accuracy in mind, and we ensure the brands and influencers we work with also adheres to the same values,” says Jaber.

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Founded in 2015, BrandFIT Inc. is an online open marketplace platform that allows advertisers to reach their target audience by locating and hiring social media influencers that have the same following to execute digital campaigns. BrandFIT currently has over 30,000 influencers in its database, reaching more than one billion consumers worldwide. BrandFIT platform offers clients control over message delivery, provides extensive post campaign data, and has detailed information on the influencers, allowing brands to connect with influencers that best meet their needs, regionally and internationally.

The influencers are all trusted, reputable and experienced in delivering messages that resonates with their followers and promotes the brand.

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Media Contact:

Neetisha Seenundun
PR and Communications Director
(647) 872-4817