Category BrandFIT Inc.

The 5 Things Entrepreneurs Should Never Post on Social Media

Plus, check out a bonus tip about what not to post on social media at the very end. Social media offers a great opportunity to build your brand, increase engagement in authentic ways, show what your company is really about and totally screw things up. Case in point: American Apparel’s 2014 social media gaffe. To promote a July 4th sale, the company tweeted what they thought was a picture of

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How to Use Facebook’s New Eventbrite Integration to Enhance Experiences

Events continue to prop up Facebook’s business; they’ve streamlined ticketing measures to make gathering offline even easier. As Facebook continues its evolution toward connecting communities, streamlining a major element of the Event planning process has reached the top of their priority list: ticket sales. Starting today, Facebook Event creators can include free or paid tickets on their pages—without pushing prospective attendees away from the social platform. This isn’t the first

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How B2B Companies Can Implement A Digital Marketing Strategy That Acquires New Customers

As I’ve been helping business to business (B2B) companies develop and implement their marketing strategies, I’ve seen some common knowledge gaps that are not only costing each organization a lot of money but are also causing them to miss out on legitimate business opportunities. In almost every case, the main problems are due to their approach to digital marketing. In this article, I’m going to explain how to avoid common

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6 Paid Media Tips to Catch Gen Z’s Attention

Here are some easy tips for improving your social media ads and boosting your return on investment in advertising. Advertising isn’t what it was fifty years ago. That’s good news for small-to-midsize businesses (SMBs) in 2019 since they don’t have to have the budget for a billboard ad or a full page spread in a magazine to compete. These days, digital ads, especially social media ads, are just as important

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What Every Digital Marketer Needs To Know About Strategic Planning

For many digital marketing managers, the strategy behind the work can be fuzzy. According to a 2017 report on the state of digital marketing , the majority of marketing managers surveyed said content was one of the most effective aspects of digital marketing. Yet, only 53% reported that they had a documented content strategy in place. Digital marketing managers should be the ones coming up with big ideas to power the growth of

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Online customer service is more than just providing assistance

Social media remains the terrain of the client, where s/he is free to post, complain and make requests. ‘online customer service’ has become a well-established concept, but there are still challenges to consider in undertaking it. Listening is the key. Listening to both the customer and the market. What’s the need -and desire- that should be fulfilled? After this, comes the selection of your strategy. Only then can you initiate

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5 Reasons Why You Need Video in Your Marketing Strategy

On average, businesses publish 18 videos each month. Is yours one of them? If not, you could get left behind by your competitors. Marketers are increasingly using videos in a variety of ways to promote products and services. They use videos for Youtube, landing pages, recorded webinars, emails and more. Videos also help introduce brands to potential customers and build lasting relationships with existing customers. On average, businesses publish 18 videos

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Four Ways To Connect The Customer Journey With AI

There’s little doubt that the buzzword of 2018 was artificial intelligence. It was hard to find a headline last year in the tech space that didn’t focus on how AI was going to change the world. Scrambling to be part of the revolution, companies claimed every new product was “AI-powered” or had “AI capabilities” to challenge the status quo for operations and innovations. Developers jumped in on machine learning, neural

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Is Your Brand ‘Pushing Play’ On A YouTube Marketing Strategy?

Every minute, more than 100 hours of video are uploaded onto YouTube’s video streaming services. Billions of people from all over the world visit the platform regularly to laugh, cry, learn, work out and share their experiences with the online community. If content is king, then YouTube should be considered his right-hand, reigning supreme over traditional media and competitor hubs. Yet for brands, YouTube continues to be underutilized and misunderstood.

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10 Expert Tips to Improve Your Facebook Video Marketing

Facebook has always been a visual medium. After all, it began as a digital look book before it was overtaken by friends and families sharing images of their youthful indiscretions and later their kids’ embarrassing moments. But lately, the platform has turned its attention from still photos to video. If you ask most marketers which content dominates on Facebook, they’ll tell you its video. Sharing insights from BuzzSumo’s study of

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