Category BrandFIT Inc.

What Marketers Need to Know About Twitch Marketing

Digital marketing isn’t just about running ads wherever your competitors run ads. In fact, the best marketers find niches and jump into new channels before anybody else, in order to capitalize on the under-priced attention. That’s what a number of brands are doing with Twitch.   What Is Twitch? Owned by Amazon (of course!), Twitch is a video streaming platform used primarily by gamers to stream themselves, well, playing games.

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5 Trends That Will Drive Online Shopping In 2019

  Virtual carts filled with groceries. The ripples created by big box retail’s downfall. Voice shopping getting a little help from screens. Now’s the time to gaze deeply into the e-commerce crystal ball and uncover the tech-fueled trends that will drive online shopping in 2019.   But before delving into what’s trending online, let’s note one interesting shift in the opposite direction. The coming year will see even more integration

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What Research From Google Can Teach Us About Great Leadership

Back in 2008, a team of researchers at Google started a fascinating project called Project Oxygen, in order to determine the qualities of their highest-performing managers. Recently, that team updated its research and modified and added some qualities. Here is that more recent list of the top behaviors of Google’s best managers:   Is a good coach Empowers team and does not micromanage Creates an inclusive team environment, showing concern for success

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3 Ways AI Is Revolutionizing Digital Marketing

  Artificial Intelligence and digital marketing are beginning to go hand in hand. With the ability to collect data, analyze it, apply it and then learn from it- AI is transforming digital strategy. As it continues to advance, so will the capabilities to use it to improve digital marketing strategies and valuable customer insights for companies.   Here are 3 ways AI is changing digital marketing for the better.   Better User

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The rise of the nano-influencer: How brands are turning to common people

For his book Mimesis, the German-Jewish literary critic Erich Auerbach undertook a grand survey of western literature from his wartime exile in Istanbul. He wanted to show that literature was becoming ever more democratic in its representation of reality, ever more attentive to the human individual. From Homer’s gods and monsters, we had moved through Shakespeare’s warriors and kings, to Austen’s ladies, Dickens’s merchants and Zola’s workers, down into Woolfian

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How Advertisers Are Using Twitch To Reach People Who Hate Ads

  If Amazon-owned Twitch reaches its goal this year of – according to Bloomberg – doubling its ad sales revenue to $1 billion, it has quite a lot to offer but a lot it must still do. On the plus side, Twitch, the popular video streaming platform that boasts more than 15 million daily active users, has an audience of gamers: the advertiser’s unicorn. Research from the IAB Tech Lab

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Clarity on Your Goals Is Key to Growing a Business That Attracts High-End Clients

A good way to grow into a bigger company is for your well-heeled potential customers to think you’re that big already.   It’s probably not likely that you started your entrepreneurship journey by taking over or inheriting an established business. Businesses often get built from the ground up by someone with a vision and big goals. As you start to build your business, you do the best you can with

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How Entrepreneurs Can Capitalize on 3 Industries Primed for Disruption

  A company that can block pain in the human body? A collaborative, machine learning platform to help farmers increase crop yields? How can you get in on this action?   The one thing entrepreneurs do better and at a higher frequency than anyone on Earth is disrupt. Whether their mission might be software and algorithmic creation, the streamlining of processes or the search for an easier and more convenient

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Four Easy Ways To Grow Your Business With LinkedIn

With more than 560 million users, according to its website, LinkedIn is one of the most powerful social media platforms on the Internet. In my opinion, it’s also one of the best platforms for business-to-business (B2B) marketers to advertise on. At Scorpion, we market our services to law firms, hospitals, home services companies and other related business types. By advertising on LinkedIn, we get access to decision makers at companies we

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3 Key Strategies for Succeeding at Marketing on Mobile

  Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel.   With the explosion of the mobile market this decade, marketers need to be constantly on the lookout for ways to tailor their efforts to the mobile user. After all, Mary Meeker’s 2018 internet trends report shows that more than half

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