Category BrandFIT Inc.

These Are the Hottest Career Opportunites in Content Marketing

There’s never been a more exciting time to explore a career in content marketing. Here are the brands, from global companies to startups, that are offering amazing opportunities to make a huge impact in the space. It’s an exciting time to work in content marketing, and the possibilities for making an impact in the space seem endless. Not only have more and more brands made content an essential part of

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Stories, Shopping, and Streamlining: Your Guide to Instagram’s Latest Moves

As its parent company Facebook looks inward, Instagram wants to provide a window on the world through new sharing and Explore features. As Instagram continues its dominance in the market for brands and creators alike, they continue to tinker with their interface and elevate new features key to their growth. Here, we share some of their latest updates- and what they’ll mean for your experience on the app. “Explore” Expands

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How Toronto Raptors embrace Drake, Canadian roots to fuel business

The Toronto Raptors transformation from forgotten team to one of the NBA’s most popular franchises reaches its final phase on Thursday when they make their first-ever NBA Finals appearance against the reigning champion Golden State Warriors. Led by superstar Kawhi Leonard and celebrity ambassador Drake, the Raptors’ championship run came after years of gradual on-court improvement that allowed Toronto to creep toward the forefront of the NBA landscape. A passionate,

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Inbound, social media and content marketing skills most in-demand, says HubSpot

Inbound, social media and content marketing are among the top in-demand skills in the marketing industry, revealed training provider HubSpot Academy. In a conversation with Marketing, HubSpot APAC marketing director James Gilbert said that marketing and marketing technology are evolving at such a rapid pace that anyone working in the industry simply cannot afford not to upskill. The desire to acquire skills seems to be particularly evident among marketing employees in Singapore,

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How To Be a Great Millennial Boss

Holding regular reviews with staff to understand how they feel about work or what can be improved, can not only offer deep insight into managerial blindspots, but also build rapport between the manager and the individual. Many have labeled millennials as strawberries that are easily bruised, or as narcissistic people who have unrealistic expectations and are hard to manage. Although there is a hint of truth to some of the

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How to Set Your Marketing Strategy Up for Success

The first quarter has just come to a close, so perhaps now is a good time to examine your digital marketing strategy. Is the plan you created at the beginning of the year working? If not, it might be time for you and your marketing team to go back to the drawing board. After all, considering Pew Research’s finding that 9 out of 10 American adults used the internet in 2018,

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The 5 Things Entrepreneurs Should Never Post on Social Media

Plus, check out a bonus tip about what not to post on social media at the very end. Social media offers a great opportunity to build your brand, increase engagement in authentic ways, show what your company is really about and totally screw things up. Case in point: American Apparel’s 2014 social media gaffe. To promote a July 4th sale, the company tweeted what they thought was a picture of

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How to Use Facebook’s New Eventbrite Integration to Enhance Experiences

Events continue to prop up Facebook’s business; they’ve streamlined ticketing measures to make gathering offline even easier. As Facebook continues its evolution toward connecting communities, streamlining a major element of the Event planning process has reached the top of their priority list: ticket sales. Starting today, Facebook Event creators can include free or paid tickets on their pages—without pushing prospective attendees away from the social platform. This isn’t the first

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How B2B Companies Can Implement A Digital Marketing Strategy That Acquires New Customers

As I’ve been helping business to business (B2B) companies develop and implement their marketing strategies, I’ve seen some common knowledge gaps that are not only costing each organization a lot of money but are also causing them to miss out on legitimate business opportunities. In almost every case, the main problems are due to their approach to digital marketing. In this article, I’m going to explain how to avoid common

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6 Paid Media Tips to Catch Gen Z’s Attention

Here are some easy tips for improving your social media ads and boosting your return on investment in advertising. Advertising isn’t what it was fifty years ago. That’s good news for small-to-midsize businesses (SMBs) in 2019 since they don’t have to have the budget for a billboard ad or a full page spread in a magazine to compete. These days, digital ads, especially social media ads, are just as important

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