How to Get Started in Influencer Marketing

For any holdouts to the red-hot strategy, here are the key considerations to keep in mind before taking the leap.

The buzz about influencer marketing is hard to ignore. A frequent topic of conversation in marketing departments these days is how the public themselves are the new marketers, how brands don’t even need celebrities anymore — although they could be effective influencers. The key to a successful campaign, according to those making the case for influencer marketing, is just finding someone who can persuade their own social media followers to interact directly with a brand and hopefully buy the product.