How To Use Social Media To Drive Traffic And Grow Your Blog On The Side
It’s easy to become enamored with stories of people who manage to make a successful living through blogging revenue. After all, what could be better than creating content about something you love and earning money while you do it?
Of course, not many bloggers are going to become an overnight success. Many blogs struggle to gain an audience, even when they put out high-quality content.
The problem? Well, most new bloggers don’t fully understand how to drive a meaningful amount of traffic to their blogs. Fortunately, I recently had the chance to interview Selena and Jacob Taylor, the husband and wife duo behind Find Us Lost, their wildly successful travel blog and Instagram account that’s accrued over 157,000 followers to date.
During our conversation, I learned how social media has played a significant role in helping them achieve their incredible success. With that in mind, here’s a closer look at some of the ways you can use social media to drive traffic to your own blog.
Find Your Unique Selling Proposition
As with your blog itself, being able to find a unique voice on the right social media channels for the type of audience you want to build, is essential for driving growth.
“Ask yourself, how soon can I figure out exactly who I am and who I want to portray with this brand?” Selena recommends. “Then once you’ve established that and paved your way, people will start to see it. Whether they have 1,000 followers, 100,000 or 1 million, they’ll still honestly be interested in you and the aesthetic you’re conveying.”
Identifying the needs, challenges and desires of your target audience—which often align with your own interests—should play a central role in fine-tuning your unique voice. Selena and Jacob aren’t the only ones who’ve identified the importance of this, either.
According to fellow podcast guest Nazim Agabekov, the founder of Lead Gen Black Belt, asking questions like, “What keeps your customers up at night? What’s their number one struggle in life and business? What would make their lives easier? What are their biggest aspirations and dreams in life?” are key to defining this strategy.
Using these types of questions to guide your social media presence (and blog content) will help you craft posts that don’t just look nice—they’ll also be relevant to your audience’s interests, ensuring that they’ll actually drive engagement.
Don’t Ignore The Hashtags
Great content is key, but it must be paired with the right strategy for blog growth —and on social media, this means using hashtags. “When we were in Venice I posted a photo in the Venice canals, and I hadn’t been using hashtags at the time—which if you’re big on Instagram, you know that was probably silly,” Selena recalls.
“I wasn’t really leveraging people who could see the posts. That was the first time I thought, ‘Oh, I need to start using hashtags.’ That post happened to be reposted within two minutes by an account that was really large at the time… and right away started bringing us a couple hundred new followers.”
This experience led Selena to begin researching the analytics and latest trends related to hashtag usage, which then fueled a more strategic approach to how they developed future posts. For those just starting a blog, Selena notes that large Instagram accounts tend to look for smaller accounts when curating content—and consistently using the right hashtags will put you in the perfect place to get discovered.
The Power Of Partnerships
It can be tempting to approach blogging as a completely solo endeavor, but it’s called socialmedia for a reason. “It’s a very collaborative space,” Jacob advises new bloggers. He continues, “Develop relationships early on. Don’t assume someone’s not going to give you time, input or help you out just because they’ve been doing it for longer. Most people are very friendly and welcoming.”
New bloggers shouldn’t be afraid of reaching out to other bloggers for advice. But keep in mind, you should focus on investing time building relationships with those in your niche.
As Tamar Weinberg explains, “You can ask and ask and ask, but unless you research the writer and know exactly what it is that they cover, you’re wasting your time. For example, if you’re marketing a healthy food product, don’t just reach out to food bloggers in general, but find those that focus on healthy food, home cooking, cooking healthy for kids, and such.”
Organically reaching out to others and building these relationships has helped Selena and Jacob get their content shared on other bloggers’ Instagram Stories, resulting in new traffic. Whether you want to ask for advice or share your thoughts on another blogger’s latest social media post, reaching out can quickly lead to organic growth for your own blog.
Achieving Social Success
Now that Selena and Jacob have built a sizable community around their blog, whenever they release a new city guide, sponsored post, or other project, they already have a massive, dependable source of traffic to rely on. That’s the real power of building an engaged social following.
Yes, you should always emphasize the creation of beautiful, high-quality content when promoting your blog through social media. But as these tips make abundantly clear, it’s far from the only thing you should be doing.
While fully leveraging the power of social media will require a fair amount of work, it’s well worth your time and energy. As you use these tips to generate traffic for your blog, you’ll be better positioned to turn it into a revenue-generating machine and create the lifestyle you desire.
Article written by: Ryan Robinson0