9 Ways to Humanize Your Brand With Social Media

Do you want to build stronger relationships on social media? Do you know where to start? Engaging with your social audience on a meaningful level, helps humanize your brand. In this article you’ll find nine ways to make your brand more human on social media. #1: Show a Sense of Humor Humor is an easy and effective way to connect with your audience on social media. The three factors to keep

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Google’s Nest Unveils New Camera

Google Inc.’s Nest Labs rolled out an overhaul of its product line, including new versions for its home-security camera and its smoke alarm, pushing the Web company deeper into technologies for smart homes. The updates, some of the biggest since Nest was acquired by Google last year, include a $199 camera and a video storage and management service that costs $10 per month, Maxime Veron, head of Nest hardware product

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How to Create Social Media Images That Connect With Your Audience

Are you sharing visual content on social media? Do your images stand out? Creating and curating clever visual content can engage your audience on a personal level. The more consumers relate to you and your company, the more likely they will invest in your social media presence and your brand. In this article you’ll discover seven ways to connect with your audience using social media images. #1: Create Impact With

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Tech Companies Standing Up To Government Data Requests

Tech companies are getting better at protecting our data from government spying, according to a report published this week. The Electronic Frontier Foundation examined the privacy policies of 24 popular websites, apps, and Internet service providers in the United States. It found that the vast majority — 21 of the 24 — have publicly opposed policies which would force them to build a “back door” into their software that would

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7 Tips to Improve Your Social Media Posts

Are you talking only about your business on social media? Do you want to publish other types of updates to engage your followers? A common myth about social media marketing is that every post needs to directly contribute to your business’s bottom line. In this article I’ll share seven ways to get people to remember your business and make your social media efforts successful. #1: Develop Relationships Relationship posts establish social

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How To Do Social Media Research

In the early days of digital marketing, brands and businesses could get away with a lot of shady tactics: overwhelming email spam, sketchy banners and over-the-top, aggressive marketing messages. Flash forward to today, consumers are wiser and they have an arsenal of anti-spam and ad blocker tools that promote consumer empowerment and help them keep the nonsense to a minimum. For businesses, this shift in web consumerism means that your

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Mobile App Flaw Leaves Users’ Personal Information Vulnerable

Popular iOS, Android apps affected because of how they store data online. Security researchers have uncovered a flaw in the way thousands of popular mobile applications store data online, leaving users’ personal information, including passwords, addresses, door codes and location data, vulnerable to hackers. The team of German researchers found 56 million items of unprotected data in the applications it studied in detail, which included games, social networks, messaging, medical

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Impressions versus Engagement

Many individuals do not understand the difference between impressions and engagement. To directly define ‘impression’: “An idea, feeling or opinion about something or someone, especially one formed without conscious thought or on the basis of little evidence.”  On the other hand, engagement is defined as “occupation, to attract or involve someone’s interest or attention or to establish a meaningful contact or connection with”. Already recognizing the difference? In terms of social media,

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TIPS ON HOW TO GET MORE PINTEREST FOLLOWERS

Do you like the concept of Pinterest but want to know how to get more out of it? Or are you a regular user that just isn’t getting much traffic? Well for today’s post I’ve compiled my top tips to help you to get more Pinterest followers. I completely believe that Pinterest is underrated by bloggers. I haven’t got thousands of followers by any means as I’ve only just begun

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How to Choose the Best Social Network For You

Puzzled by Pinterest? Lost with LinkedIn? Flustered by Facebook? Today we’re going to look at which social networks you really need to invest your time in. Last week I talked about How to Create a Successful Social Media Strategy and one of the points included identifying who your target audience is and where to find them. Today’s post breaks down the stats and demographics for 6 of the main platforms right

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