What Brands Still Need to Learn About Influencer Marketing

Advertisers are still extremely intrigued by the new concept of Influencer Marketing. Social media stars are getting paid to pitch their products to a large base of millennial followers that will trust their opinion. However, influencer marketing is still a relatively new marketing concept with new social media platforms launching frequently, thus there are still standards that need to be established.  With the unfamiliarity of these social media platforms, it

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After hosting 2015 Pan Am Games, Toronto could ‘endear itself to the country’ if it won an Olympic bid

TORONTO – Hosting the 2024 Summer Olympics would finally help Toronto “endear itself to the country,” according to the former leader of Vancouver’s Olympic committee, who suggested the city’s handling of the Pan American Games this summer would be a boost for any potential bid. John Furlong said the experience from hosting the multi-sport event, which is open to 41 competing Pan Am nations, is something other bid cities such

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De Grasse wins 100 metres at Pan Am Games

Canadian takes glamour event in time of 10.05, narrowly beating Ramon Gittens from Barbados. LUCAS OLENIUK / TORONTO STAR Order this photo Canada’s Andre De Grasse won gold in the 2015 Pan Am Games men’s 100-metre final on July 22, 2015. When the roar of the crowd went up for the Canadian in Lane 5, Andre De Grasse shyly bit his lip, smiled and waved before looking down to the

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Reputation, Reputation, Reputation: Avoiding Influencer Mishaps

We’ve all heard that success in business and life often depends on location, location, location. When it comes to digital marketing and social media, success is heavily dependent on reputation, reputation, reputation. Influencer marketing is one of the best ways for a company to leverage the reputation of an influencer in order to achieve a number of marketing goals, from brand awareness, increased customers and followers, trust, and so on.

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Some Big App Makers Aren’t Feeling the Apple Watch

Is the Apple Watch in trouble? Facebook, Google and others haven’t rolled out their most popular apps for the device. When Apple reports its latest quarterly results Tuesday afternoon, many people will be hoping to learn something about how the company’s newest gadget, the Apple Watch is selling. Chances are Apple won’t reveal much, but as a piece in The New York Times noted today, some big app makers–namely Facebook,

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7 Changes Coming to Content Marketing

You get it. Content marketing is a great way to develop customer relationships, increase brand awareness and target your audience with precision. You’ve given it a go for a while, with some decent results. Now what? You know by now that content marketing isn’t static. Things are always changing. How will you stay ahead of those changes? You must learn how to predict upcoming changes by recognizing the events that

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Pan Am Games Survival Guide for July 22nd

MARK HUMPHREY / AP Canada’s Mohammed Ahmed sticks out his tongue as he wins gold in the men’s 10,000 metre-final at the Pan Am Games Tuesday. Here’s what you need to know about the Pan Am Games on Wednesday, July 22. 1. Road closures There are no Pan Am-related road closures Wednesday, but you can take a look at a complete list of road restrictions and closures here. 2. How

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Aboriginal Artists Shut Out of Nathan Phillips Pan AM Games

Fort York pavilion failing to attract visitors despite proximity to Pan Am Park. Aboriginal artists hoping to sell their crafts to Pan Am Games visitors are upset they’ve been cut off from Nathan Phillips Square, while the Aboriginal Pavilion set up at Fort York is failing to draw crowds. The Aboriginal Pavilion — part public education centre, part shop for Ontario artisans that was set up by the Aboriginal Leadership

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Starbucks to launch mobile ordering as part of 30m technology drive

Starbucks is launching a coffee “click and collect” service, introducing powermats across all of its UK stores and promising the fastest wifi speeds on the high street to lure customers back after its tax controversies Starbucks is launching mobile pay and ordering for drinks across its UK city cafes Photo: AP Starbucks, the coffee giant, is investing £30m on a technological revamp of its UK business to lure British caffeine-lovers back

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Pan Am boom is a bust for many downtown Toronto businesses

The Pan Am games were supposed to be one of the busiest times of the year, not only for traffic, but also for businesses around the games hoping to get an influx of tourists and spectators. Instead, businesses in downtown Toronto say they have been struggling to even get the usual number of customers into their stores since the start of the games, despite sales data showing a small increase

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