5 Underrated Social Media Platforms to Boost your Online Presence

There are countless social media platforms out there for your company or brand to use to build your online presence. Here are some of the most overlooked and underappreciated sites for your business. There are currently 2.62 billion social media users. Theoretically, that’s 2.62 billion people your social media marketing campaign can reach. In 2019, you would be insane not to make the most of the marketing opportunities social media

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These Tricks Can be a Great Boost to Your Content Marketing and PR Strategy

Content marketing and digital PR share the common objective of putting your brand message in front of your customers when they’re actively searching for it. The line between PR and content marketing continues to blur as digital becomes synonymous with tradition when it comes to getting your brand name out there. Companies are finding it increasingly difficult to understand the behavioural changes in their audience and create brand awareness in

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Why Marketing Your Product Is More Important Than The Product Itself

With roughly $4.8 trillion in retail e-commerce sales projected globally by 2021, it would appear that there is ample opportunity for e-commerce businesses to excel. However, nearly 8 out of 10 online stores fail within the first 24 months, often due to problems concerning subpar branding and an excessive emphasis on the product itself rather than marketing the product. While your product is critical to sustainable business success, poor branding

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4 Signs You’re Expert Enough to Launch a Consulting Business

You don’t need a lifetime of experience to start a successful and helpful consulting business Consulting has quickly become one of the most attractive ways to be your own boss. From providing online training sessions and seminars to one-on-one consultations with other entrepreneurs, there are several avenues available for consultants to make a living. Unfortunately, many people cut themselves off from this opportunity simply because they don’t feel that they are

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How technology will influence the future of marketing

Marketers are predicted to spend over $375bn on digital adverts by 2021 Marketing is arguably the most vital lifeline of any business; it is and has always been an integral part of how business gets done. Developing the best product the world has ever seen is all well and good, but without proper marketing, the product might never get to the market or perform so badly the business will have

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A new survey shows that Snapchat is still the favorite social platform among Gen Z

Even as Snapchat’s user base continues to shrink, it’s still cited among teens as their favorite platform, according to a new survey of Gen Zers. Of the 8,000 teens surveyed by investment firm Piper Jaffray, 41% named Snapchat as their favorite social platform. But Snapchat’s lead as the favorite social platform is down 5% from Piper Jaffray’s previous survey done in Fall 2018. Even though Snapchat is still No. 1

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Instagram removing likes from photos in Canada in exploratory test

In a move that’s likely to enrage influencers, social media giant Instagram has announced it will be removing the total number of likes on photos and videos in Canada. Later this week—the timeline remains unclear—Instagram will hide all likes from photos and videos that show up on the main feed, profiles, and permalinked pages. The likes will continued to be tallied, and will only appear to the original poster. The decision

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User-Generated Content As An Affordable And Effective Marketing Strategy

When it comes to making buying decisions, who are you more likely to trust: a brand or a fellow buyer who uses the product? We’re more likely to trust the recommendations of friends and family than brands when it comes to making buying decisions — at least, that’s the concept behind user-generated content. User-generated content, or UGC, is any type of content that is created and posted by users and

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Three Ways To Leverage AI And Keep Pace With The Future Of Digital Marketing

From personal assistants to legal counsel on parking fines, artificial intelligence (AI) and machine learning (ML) have established their potential as disruptive technology that will alter industries. With each passing day, further discoveries enable AI to become more sophisticated and viable in our world. Naturally, like all things digital, AI has had a profound impact on digital marketing as well. From Google’s RankBrain search engine algorithm to Amazon’s personalized recommendations, it

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Marvel And Disney’s Avengers: Endgame Marketing Can Change How Blockbusters Are Promoted

No Spoilers(?) We won’t know until we see the film to what extent the contents were hidden from us, or to what extent there were story turns and plot reveals that actually justified such obvious secrecy. Will this be the Lost series finale, which at least attempted to blow our proverbial minds? Or will this be like the Breaking Bad series finale, which merely offered a high-quality conclusion where the

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