With Twitter Rethinking Everything About The Service, Should The Like Button Be A Priority?

  Twitter’s CEO Jack Dorsey hinted at a Twitter event last week that the final day of the heart-shaped “like” button could be arriving.   According to The Telegraph, it’s wasn’t the first time he admitted that he doesn’t want it anymore — he talked about his frustration with the button weeks ago at the Wired25 summit.   “We have a big ‘like’ button with a heart on it and

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How to Make Your Content Work for Lead Gen

In this industry, it’s easy to get caught up in the hype of content generation, volume marketing, and business promotion. And, yes, these are all important facets of today’s online business community, but a crucial feature of the digital marketing process that can occasionally get lost in the shuffle is how you turn all of this work and research into actual, viable lead generation. After all, that is the real

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What Is The Future Of Digital Marketing?

Marketing has become very dynamic. There was a time when we thought a billboard could do all the work to sell our products, but like every other aspect of our lives, technology has changed it forever. We have not only improved the way we create advertisements, but we have also made an impact on the way people buy our products. Now, the ideal way to increase sales is to be

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Descriptive Versus Prescriptive Analytics And The Customer Journey

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch points are performing. It’s also important that you not only have the ability to see what has happened in the past, but you also have actionable insights to help you make the best decisions moving forward. The

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The Best Halloween Movies

The best Halloween movies are actually quite easy to pin down. Taking four decades of horror nostalgia out of the equation, the fact is that most of the Halloween franchise films are pretty bad. The textbook case of a horror series over-extended and under-respected until it drifts so far away from its visionary starting point, that the best Halloween movies are clear because they’re comparatively so few. Honestly, the tricky

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5 Fun Halloween Marketing Ideas for Your Small Business

The spookiest time of year will be upon us tomorrow, and consumers will soon be getting into the Halloween spirit. So, if your small business isn’t celebrating this festive holiday, you’re missing out on a huge opportunity to connect with customers. Halloween is a great time for you to get more shoppers to your door or website, by implementing some hauntingly effective marketing ideas. In fact, according to the National

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Why you should promote your agency on LinkedIn

As a marketer, LinkedIn can be a great place to promote your skills and accomplishments and connect with others in your industry. You never know when those connections could lead you to new opportunities. However, LinkedIn isn’t just for individuals. There are many reasons your agency should maintain an active presence, too. LinkedIn is the place decision makers go to find valuable content. When executives were asked about the top

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3 Expert Tips For Marketing Your Business On Instagram

Launched as a unique photo-sharing social platform in 2010, Instagram now has one billion users. The mainly mobile platform is a must-have for Millennials, and now for Generation Z as well. And it’s not just a photo-sharing app anymore, it’s one of the most effective business builders around. With the power of today’s smartphones, Instagram has become a place for carefully curated images that showcase the most unique and interesting

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3 Ways Marketers Can Use Content Data to Attract Their Target Audience

It’s where you’ll often find consumers who have an interest in your product or brand Marketers are scrambling right now. They’re rushing to find new data points for targeting to increase return on ad spend. GDPR has played a significant role in why, but it’s more than likely just the beginning of the data privacy challenges, which includes the recently passed California Consumer Privacy Act, ahead. We as an industry

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8 Ways to Justify Your Social Media Marketing Program

Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier? Some say social media marketing success means looking beyond ROI, while others adhere to the age-old advice that says your company’s business objectives prove social media worth. “Social media actually goes beyond ROI,” said Hariraj Rathod,

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