Pinterest is rapidly becoming one of the most promising digital marketing platforms. In 2018, 77.4 million people in the United States had accounts with Pinterest. The social networking site is rapidly gaining traction in other countries as well, especially in Brazil, India, Russia and a variety of Spanish-speaking countries. Since Pinterest is still not nearly as saturated as Facebook and a number of other social networking sites, advertisers have the

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Twitter has always been an extremely valuable marketing tool for all types of businesses and brands. It is a highly-efficient marketing tool in itself when exercised appropriately. Quite different from how other social media channels work for your marketing strategies, working with Twitter in terms of your brand’s marketing means that you get a hold of the trends in real time as your feed gets constantly updated. FYI, 326 million

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Bitcoin has climbed this week as market bulls try to chase away the bears that have been in control for over a year, with the bitcoin price soaring briefly above the psychological $4,000 mark yesterday. The bitcoin price has struggled to break out of its long-running bear market so far this year, with investors and traders desperately trying to call a bottom to the tumbling market that’s seen the value

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People are spending more time than ever consuming content. But with so many voices and choices, what makes an audience tune in and what makes them bounce? Adobe recently surveyed 1,000 U.S. consumers who own at least one digital device (i.e., a smartphone, tablet or computer) to find out. The second annual Brand Content Survey sheds light on what consumers want and how today’s tech trends influence consumer decisions. “As a

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It doesn’t matter how good your product is if nobody has heard about it. You can have the best products and services in your industry. You can have an impressive website. You can have the experience and knowledge that your customers need. You can have all the elements that it takes to grow a business but it won’t happen without good marketing.  Your marketing plan and efforts are what separates

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In today’s high-tech business world, marketing is ever-changing. This is especially true of social media, where new platforms and content trends emerge on a seemingly daily basis. Marketing professionals who want to succeed in 2019 should experiment with burgeoning social media movements that will boost engagement with their target audience. We asked a panel of Forbes Communications Council members for their predictions—here are the trends they see coming and their

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Digital marketing helps brands reach consumers and, in theory, see results in real time. It’s just not as easy as it sounds. Technology is constantly evolving, engagement techniques are always shifting, and consumer preferences grow more complex with every new campaign. To keep up, a successful strategy has to be nimble enough to communicate, collaborate, adapt and respond rapidly to fluctuating consumer and industry demands. Enter agile digital marketing, which

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An online marketing funnel is a marketing strategy to get a consistent stream of new leads or sales from your site. Online entrepreneurs are very familiar with funnels already, as they’ve been a buzzword for years.  Most already have at least some type of lead funnels or sales funnels in place. However, there are several types of marketing funnels that most online entrepreneurs and business owners are not using. Here

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The feature is currently in beta and only available on an invite-only basis Microsoft’s LinkedIn has launched LinkedIn Live for its mobile app. This feature would give LinkedIn users the ability to broadcast videos to select-groups or everyone in their connection list. The professional networking site has introduced this feature in the United States only as of now. LinkedIn Live is currently in beta and is available in an invite-only

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Self-funding your own business can be an empowering experience, but because there’s no guidebook, it also requires constant experimentation. That’s part of the reason why I’m sharing what I’ve learned as a self-funded entrepreneur. Today, we’re diving into the world of social media marketing. Here are a few best practices to help you grow your following, create advocates and drive traffic to your site.  Don’t Buy Followers You want to get

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