How to Take Advantage of Interactive Marketing Right Now

Interactive content is highly effective because it connects users with a brand on multiple levels. Interactive marketing provides a creative and unique experience that is personalized to each user — this means it keeps their attention longer, it increases excitement and they’ll be more likely to seek it out. One defining element of interactive marketing is that it gives users some control or influence over their experience, making this content

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What to Keep in Mind for a Successful Instagram Marketing Strategy

Instagram is one of the most popular social media platforms out there, but it takes more than having an account to be succesful. Okay, you know you need to be on Instagram, and you want to use it successfully for your dental practice. But how should you do it? If this is your dilemma at present, you’re not alone. Many businesses are present on social media simply because they feel

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6 Ways to Integrate Live Streaming Into Your Marketing Strategies

Twitch is becoming one of the most popular platforms for influencers Twitch is a massive global live streaming platform and is quickly becoming one of the most effective influencer marketing platforms. Live streaming is the amalgamation of TV, digital, social, influencer and podcast marketing, providing marketers with a dizzying array of options. There are two unique benefits of working with streamers on Twitch that provide more impact and response than

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The Role Sustainability Plays in Creating Campaigns and Marketing

As consumers become more eco-friendly, brands need to keep up The world is moving toward a more sustainable future. At this point in human history, there’s simply no alternative. Either we do this and do it fast enough to confront the crisis, or we face some pretty dire consequences. It will take a concerted effort from every corner of the globe to realize true sustainability. In our industry, that means

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9 Need to Know Facebook Marketing Stats for 2019

Facebook might not be the newest or prettiest social network, but it’s still certainly one of the most useful platforms for marketers. For example, 93% of social media advertisers use Facebook ads, which clearly suggests that it’s worth your while. And if you find that statistic motivating, we’ve compiled nine more helpful data points below to help inform your strategy and take your Facebook marketing to the next level. 1. 39%

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Reaching Women and Men on Valentine’s Day: The Role of Brand Advocates

According to the National Retail Federation, U.S. consumers will spend $20.7 billion on Valentine’s Day in 2019. In terms of overall individual transactions, candy and greeting cards rank one and two. However, in terms of overall dollar value of the purchases, jewelry and flowers lead the way. In these two leading categories, an increasing percentage of purchases are being made over the internet. A recent survey by Bankrate.com suggests some

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Loyalty Marketing: The Proven Complement to Your SEO Strategy

There is a natural, inherent connection in what loyalty and search bring to a brand’s table – think of these two disciplines as the salt and pepper in the ultimate marketing mix. All brands are aware of the need for a variety of online marketing channels to drive consumer discovery and regular sales activity. But too many brands mistakenly treat two of the most essential channels in their arsenal –

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Why Content Consistency Is Key To Your Marketing Strategy

For any company, your brand is your most important asset because it is your business personified. The way your organization looks, sounds and acts directly impacts how current and prospective customers perceive your business. Many factors contribute to a brand’s success, but perhaps one of the most valuable is content consistency. From social media and blogging to responding to customer reviews and replying to emails, your content needs to maintain

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Twitter’s ad revenues soar but its user growth issues loom large

Twitter has recorded its first full year of profitability thanks to a 23% year-on-year surge in revenues to $791m – but onboarding new users continues to be a thorn in its side. With ad revenues making up the bulk of the total, the social network’s overall revenues for the Q4 clocked in at $909m – a 24% increase on the same time last year. Net income was $255m for the

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2019 Content Marketing Trends: Say Goodbye To Big Data And Hello To Big Ideas

There’s a scene in Back to the Future where Marty McFly realizes that the decisions he made in the past are having unexpected and cataclysmic effects on the future. We in the marketing industry are coming to some of these same realizations today. It’s becoming abundantly clear that collecting data without asking, eschewing creativity to chase the click, and giving away content for free are unwise approaches. If 2018 was the year

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