Philips Goes With Spider-Man TV Ad in Australia as Part of Global Brand Campaign
Health and technology company Philips has taken to the air for the first time in Australia with a branding campaign.
Focusing on the exploits of a young window cleaner who dons a Spider-man suit to bring smiles to the faces of children in a hospital ward, the campaign has been given a global rollout and is aimed at healthcare professionals.
The work, by Ogilvy & Mather in London, will get broad Australian support and represents the first time the brand has taken to TV locally with a spot not focused on product.
Philips global head of brand advertising, Eva Barrett, said the brand had been inspired by a real life story.
“Inspired by a true story, we tell the story of a window cleaner, who dresses as Spider-man to entertain ill children,” Barrett said.
“He believes that cheering them up helps them recover faster: sometimes laughter is the best medicine. It’s a wonderful example of how empathy and insight into people can make a difference. His ethos reflects ours; and we wanted to celebrate it.”
The campaign runs with the tagline: “There’s always a way to make life better” and is backed by a cover of the Lennon-McCartney hit, ‘Revolution’.
As part of the rollout in Australia the campaign will also feature editorial partnerships with The Australian Financial Review and The Guardian Australia.