Spotify says: ‘Thanks 2016, it’s been weird,’ in its largest ad campaign yet

Spotify has launched a global outdoor ad campaign with the tagline “Thanks, 2016. It’s been weird,” AdAge’s Creativity reports.

Different versions of the ads, which will be rolled out across 14 markets, contain localized messages from Spotify, driven by data from listeners and pop-culture topics relevant to events from 2016.

One ad in New York City says: “Dear person in the Theater District who listened to the Hamilton soundtrack 5,376 times this year. Can you get us tickets?”

The music-streaming company launched the ads Monday in the US, the UK, France, and Denmark, Creativity reports.

The ads were developed by Spotify’s internal creative team, according to AdAge.


A UK billboard reads: “Dear 3,749 people who streamed ‘It’s The End Of The World As We Know It’ the day of the Brexit Vote. Hang in There.”


A Spotify ad in the UK. Spotify

Spotify’s chief marketing officer, Seth Farbman, told Creativity, “There has been some debate about whether big data is muting creativity in marketing, but we have turned that on its head,” adding, “For us, data inspires and gives an insight into the emotion that people are expressing.”

Article Written by Hannah Roberts of Business Insider. Follow Hannah on Twitter!