Why You’ll Get More Brand Awareness from Long-Form Content

In the age of seconds-long attention spans, many marketers have clung to the mantra that shorter is better. But it turns out users are happy to engage with long-form content, even on mobile devices. The apparent appetite for long-form content presents an opportunity for brands: With long-form, companies have more space to tell their stories and boost brand awareness. Long-Form, Defined While definitions vary, long-form content is generally considered content

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