Tag brandfit

Trends Reshaping Social Media

Not too long ago, observers on the Internet were witnessing Twitter’s revolutionary early days and the cautious caveat emptor notice about Facebook disguised as Academy Award-winning The Social Network. Now there’s Pinterest for the DIY-inclined, LinkedIn for the professional, Tumblr for teenage thinkers, Instagram for millennials exploring their FOMO, and even dating services doubling as social networking sites. It’s been a few years since it’s been just social networking, now it’s social media.

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The Social Strategy: A Five-Step Process For Social Media Marketing Success

It’s well documented that companies with a defined strategy are the ones that experience the most success on social. For others, the challenge is knowing where to start.  According to Gretchen Fox, cofounder of the social strategy and training agencyMade To Order, the social media marketing industry is operating under the guise of nascence, but that’s not the reality anymore: The industry has been around long enough that we need

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Building Your Own Personal Brand on Social Media the Right Way

Whether or not you’re aware, you are living your own personal brand. Each and every day you are adjusting, shaping and moulding your own brand to other people. What is a personal brand? It’s how you sell yourself and how others perceive you to be. Social media is the physical layout of our personal brand and it must be tampered with carefully to ensure that your personal brand is not

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7 Social Media Statistics that Might Surprise You

A few years ago, many people were asking the question, is social media a fad? Today, more and more businesses are relying on social media to complement their overall marketing plan. This is because social media is seen as a low cost alternative to traditional marketing. As a result, this makes it a very attractive option for businesses that don’t have a huge marketing budget to work with. In this article, I’m going

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30 TRICKS FOR INCREASING SOCIAL MEDIA ENGAGEMENT

The best thing about social media marketing is how easy it is to get free and organic brand awareness and website traffic. However, if you’re not getting much reach or engagement on your social media posts, then there really isn’t much that it can do for you. So what do you do? If you’re saying “Give up,” then you are wrong and the two of us need to have a serious

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How to Build Your Own Personal Brand on Social Media the Right Way

Whether or not you’re aware, you are living your own personal brand. Each and every day you are adjusting, shaping and molding your own brand to other people. What is a personal brand? It’s how you sell yourself and how others perceive you to be. Social media is the physical layout of our personal brand and it must be tampered with carefully to ensure that your personal brand is not

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10 Essential Skills a Social Media Manager Needs To Have on Their Resume

Only 10 years ago the  social media manager role was not even a job or a career. It didn’t exist. Facebook  was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn’t in the lexicon. Fast forward a decade and every organization must have a social media manager, whether full time or part time. They need

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Do we really need the Internet?

One FCC commissioner appears to think that we don’t, but perhaps he doesn’t understand the question On June 25, 2015, FCC Commissioner Michael O’Rielly caused a bit of a kerfuffle with his remarks to the Internet Innovation Alliance. The speech was titled “What is the Appropriate Role for Regulators in an Expanding Broadband Economy?” It contained five key points that every regulator in every country should adhere to when considering

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How BrandFIT Inc. Excels in Influencer Marketing (Tips to excel)

    Think beyond Demographics: Don’t simply focus on the demographics of category of your audience like: Mom bloggers or tech bloggers. Seek Influencers specifically based on their unique interests and passions; based on these two factors, ask yourself: How could they utilize these effectively to help the campaign that you’re planning to launch? Understand their community: Every influencer is only influential because they have built an audience. Understanding their community

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Why You’ll Get More Brand Awareness from Long-Form Content

In the age of seconds-long attention spans, many marketers have clung to the mantra that shorter is better. But it turns out users are happy to engage with long-form content, even on mobile devices. The apparent appetite for long-form content presents an opportunity for brands: With long-form, companies have more space to tell their stories and boost brand awareness. Long-Form, Defined While definitions vary, long-form content is generally considered content

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