Tag Branding

14 Social Media Hacks from the Experts

Every brand seems to be obsessed with social media ROI nowadays, but achieving fast-track growth on social networks is often a Herculean task for many business owners, marketers, and entrepreneurs. “Post good content on social media and they will come” is a myth. In reality, you need to engineer your social media success by employing smart strategies rooted in research, data, creativity and testing. Moreover, the philosophy of growth on

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How Ads Follow You from Phone to Desktop to Tablet

Advertisers are increasingly using technology that targets users across multiple devices, and it’s working. Imagine you slack off at work and read up online about the latest Gibson 1959 Les Paul electric guitar replica. On the way home, you see an ad for the same model on your phone, reminding you this is “the most desirable Les Paul ever.” Then before bed on your tablet, you see another ad with

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Marketers are Increasing Their Focus on LinkedIn

Marketers are starting to take LinkedIn much more seriously – especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional social network. A recent Social Media Examiner study looked at how marketers are using social media to grow their businesses. It didn’t focus exclusively on LinkedIn, but there are a lot signs within it that point to a bigger focus on the network

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The Top 10 Benefits of Social Media

To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve. Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate

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Why Influencer Marketing Pays Off for Small Businesses

Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no guaranteed return. The typical customer sees countless ads every day, across a huge array of channels. The chances of a small business successfully cutting through that noise are slim. The way small businesses thrive is through relationships, and influencer marketing could

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Influence Marketing: Success Is All About Finding the Right Partner

Influence marketing is often thought of as a relatively new concept—it is not. Influence marketing is a variation of the celebrity endorsement, a concept that pre-dates the athlete on the Wheatiesbox. Influence marketing in the digital age has a great deal in common with the celebrity endorsements we are all familiar with. The differences are not profound. Choosing the right athlete for the Wheaties box is not substantially different from

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Where Does Your Brand Fit In the Social Media and Content Marketing Equation?

We are living in unprecedented times. We are in the early stages of an ever-evolving social age that favours storytelling, passionate connection with one’s community, relationship building and progressive thinking over excessive self-centred promotional messaging. If you’re a solo professional or business owner or marketing manager, or you make your living in PR and communications, the fact we can now create and publish our own media, distribute it globally, in

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