Many people have grown cynical toward advertising. The say it shows up in every conceivable place, makes ridiculous claims, plays to our most base instincts, and crowds out things that are more interesting and essential. In a world that is saturated by advertising, it is hard for them to trust any of the claims that marketers make. This cynicism is often eroded when recommendations for products come from friends or
Kim Kardashian has lessons for your brand’s influencer relationships Though she’s no longer the most followed person on Instagram, it’s safe to say that Kim Kardashian is pretty influential. Recently however, that influence and a particular post she made has brought some unwanted pressure onto the reality star. You won’t typically find celebrity news on this blog but the post that was shared and the reactions to it has a
The way we consume content has changed so much over the past decade. People no longer adhere to a broadcaster’s schedule. In fact, they simply don’t have the attention span to retain traditional forms of marketing. Enter influencer marketing, a form of marketing that has been around for decades, yet has been redefined for the digital age. In the past, influencers needed to use verbal word of mouth to influence
Whether or not you’re aware, you are living your own personal brand. Each and every day you are adjusting, shaping and molding your own brand to other people. What is a personal brand? It’s how you sell yourself and how others perceive you to be. Social media is the physical layout of our personal brand and it must be tampered with carefully to ensure that your personal brand is not
Think beyond Demographics: Don’t simply focus on the demographics of category of your audience like: Mom bloggers or tech bloggers. Seek Influencers specifically based on their unique interests and passions; based on these two factors, ask yourself: How could they utilize these effectively to help the campaign that you’re planning to launch? Understand their community: Every influencer is only influential because they have built an audience. Understanding their community
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, 19th Century merchant and political leader Data is the lifeblood of modern business. It is no different in marketing. To compete in the digital age, brand marketers must be experts at profiling, tracking and targeting people across the web and at leveraging this critical data to refine their marketing strategy.
We’ve had a problem in digital media for a while now, and it’s been compounded by the number of platforms claiming to identify influence online. Moreover, influencer marketing can be an amazingly successful program to acquire new customers, but more often than not, it falls flat. Here are three primary reasons why. 1. It’s not about size, it’s about relevance. The influencer’s audience needs to match your target audience. 2.
We’ve all heard that success in business and life often depends on location, location, location. When it comes to digital marketing and social media, success is heavily dependent on reputation, reputation, reputation. Influencer marketing is one of the best ways for a company to leverage the reputation of an influencer in order to achieve a number of marketing goals, from brand awareness, increased customers and followers, trust, and so on.