Tag influencer

Influence Marketing: How Working with Influential People Benefits Your Small Business

Influence marketing (sometimes called influencer marketing) is a little bit different than other marketing strategies. While most focus on reaching out to your audience directly, it employs a much more round about approach. It boils down to establishing relationships with individuals in your field or niche that already have a strong influence over your target audience. Influence marketing targets your marketing efforts around these key individuals because of their influence

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9 Tips for Becoming a Social Media Influencer

Do you want people to come to you for social media advice? Are you trying to become a social media influencer?View post Publishing on social media is a great way to share expert knowledge and develop your influencer status. In this article I’ll share nine tips that can help you become a social media influencer. #1: Find Your Focus To become an influencer, master a specific topic within your niche.

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How BrandFIT Inc. Finds The Right Social Influencers For Your Brand

How to Find the Right Social Influencers for Your Brand As mentioned in my previous articles, influencers are a great resource to market your product. With the uprise of social media, companies have discovered a new way to advocate their products to the right audience. All these influencers specialize in niche-based content such as food, fashion, food or entertainment. As a result, a brand can segment their audience even further

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4 Archetypes of Top Social Media Influencers

Did you ever wonder what traits are associated with the top influencers in your industry? An examination of the top social media influencers led to the following 4 archetypes.  Attributes of Social Media Influencer Archetypes Match Strategy Effectiveness In the same way that social media influencers are told to make their  content informative, instructional, entertaining and inspirational,  we can easily identify social media leaders that excel in these attributes. Although marketing

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3 Influencer Marketing Secrets to Steal in 2015

Buying jeans isn’t easy for anyone, but it’s especially difficult when you’re shopping for cool-guy jeans with a dad-jeans body. The choices are staggering. There’s selvage, raw, distressed, boot-cut, straight leg and skinny varieties. After a 20-minute Internet search, I was soon teetering under 210 pounds of denim in a trendy men’s store in Austin’s South Congress district. Then after being confronted with a myriad of choices, I found the perfect

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How to Build an Influencer Marketing Strategy

Today, consumers are bombarded with messages from marketers about how those marketers’ products or services are better than those of others, and how their offerings will fulfill consumers’ needs and expectations better than the offerings of competitors. As they receive competing marketing messages from different brands, consumers become cynical about which brands to trust and to choose, and which to ignore. So how can marketers make sure that their message

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