3 Risks of Influencer Marketing

Before social media showed us the importance of brand transparency, celebrity endorsements ruled the world of traditional marketing. Global giants normalized the practice to the point where few instantly recognized the oxymoron in an athlete’s endorsement of McDonald’s Happy Meals. Indeed, there are more than a few holdovers from the era of traditional marketing that still persist.  We still have a soft spot for putting famous faces alongside brands. Even

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