Many people have grown cynical toward advertising. The say it shows up in every conceivable place, makes ridiculous claims, plays to our most base instincts, and crowds out things that are more interesting and essential. In a world that is saturated by advertising, it is hard for them to trust any of the claims that marketers make. This cynicism is often eroded when recommendations for products come from friends or
Microsoft and Google have agreed to end a five-year battle over patents. Eighteen lawsuits had been active between the companies, relating to uses of technologies in mobile phones, wifi and other areas. Details of the deal were not shared, but in a joint statement the firms said they would “collaborate on certain patent matters”. It is the latest move by technology firms to keep patent rows out of the courts.
Who are social media influencers? An individual’s online reputation factors in social media influence, which means the more influential you are on social media, the better your reputation is. Search engines like Google also factor social media influence into pageranks. With the emergence of influence marketing, a form of marketing that focuses on key individuals versus a target market, there has been more pressure on organizations to seek out social
Social-media marketing can be overwhelming for anyone, especially small-business owners and solo entrepreneurs. There’s a lot of pressure to be everywhere at once — to be fully active on every social-media site out there. Of course, this isn’t realistic. Social-media marketing takes time. Fortunately, there are several ways you can save significant amounts of time as you work to spread the word about your business. Here’s how to save at
Amazon plans to expand its Detroit office, adding more full-time jobs in hopes of creating a technology hub. The vice president for Amazon Marketplace, Peter Faricy, said on Monday that the company was focused on hiring residents of Michigan, which he described in a statement as a rapidly growing technology corridor. Amazon already has hundreds of employees in the state. Amazon, based in Seattle, leases space on one floor in
Are you looking to increase your visibility on Instagram? Have you considered reaching out to influencers? Partnering with influencers increases reach, brand awareness and revenue. In this article you’ll discover five brands tapping into the power of Instagram influencers. Why Use Influencers on Instagram? With more than 300 million users, Instagram has become one of the most engaging visual platforms. Product promotion is key on the platform, and there is
At least 58% of marketers who have been using social media for three years or longer state that it has helped them boost sales. On average, marketers spend between four and six hours on social media each week. While marketers do struggle with lead generation and measuring ROI on social, there is no question that social media a critical piece of your marketing mix. “The goal is to ensure that
New research suggests that one of humanity’s most important inventions can be improved. I grew up in a tiny New York City apartment, packed in alongside our four cats and my father’s immense personal library of some 3000 books. My father designed books for a living, and he revered them. His books were everywhere in the apartment, covering every possible surface in the house, the radiators and toilet tanks included.
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and —