How an Influencer Marketing Plan is Developed and Implemented
Many people have grown cynical toward advertising. The say it shows up in every conceivable place, makes ridiculous claims, plays to our most base instincts, and crowds out things that are more interesting and essential. In a world that is saturated by advertising, it is hard for them to trust any of the claims that marketers make. This cynicism is often eroded when recommendations for products come from friends or