Many people have grown cynical toward advertising. The say it shows up in every conceivable place, makes ridiculous claims, plays to our most base instincts, and crowds out things that are more interesting and essential. In a world that is saturated by advertising, it is hard for them to trust any of the claims that marketers make. This cynicism is often eroded when recommendations for products come from friends or
Social media marketing is a time-consuming process no matter what industry you’re in. It’s no longer just a matter of sharing great content; you have to spend time engaging with your followers, monitoring and analyzing your activity and optimizing paid advertising campaigns. It should be a daily effort—but who really has the time to dedicate to social every day? I know I don’t, but I use tools that make my
Kim Kardashian has lessons for your brand’s influencer relationships Though she’s no longer the most followed person on Instagram, it’s safe to say that Kim Kardashian is pretty influential. Recently however, that influence and a particular post she made has brought some unwanted pressure onto the reality star. You won’t typically find celebrity news on this blog but the post that was shared and the reactions to it has a
These three mobile apps, for iOS and Android, can help marketing professionals stay current on the latest digital marketing news. CMOs, SEOs, SEMs and other acronymic professionals toiling in the world of digital marketing have a lot to keep up with. Google changes its algorithms constantly, Facebook is always testing new things — and that’s on a slow day. These three apps can help, by feeding you the latest digital
Visual marketing has become a critical component of reaching target customers in today’s competitive business landscape. In fact, 20 percent of marketers report that their visual content has been twice as effective than their text content. The reason is the power of visual marketing. To boost that power even more, consider using image tagging to give your images enhanced context while also making them easier to locate. Image tagging, or the
2015 will be all about learning how to effectively market your service online with the power of videos. As popular social platforms like Pinterest and Facebook now provide services for uploading and sharing of videos, there lies no doubt about the fact that video is now a powerful social media marketing tool that organizations must include in their marketing strategy for better audience engagement. Why engage audience with a video
Would you say marketing is art or science? I’d say the best campaigns involve a little of both: You need art to inspire, and you need science to analyze and measure. Influencer marketing is no different in that it involves a blend of strategy and creative, but the reason it works so well has less to do with numbers and far more to do with human connections. That doesn’t mean
Free upgrades likely account for bulk of installations, analyst says Microsoft said Wednesday that its new Windows 10 software is running on more than 75 million computers, tablets and other devices — in just under a month since the operating system was released. Analysts say that’s a good start, although the company is hoping to get the software installed on a billion devices over the next three years. Microsoft Corp.,
Influencer marketing campaigns generated impressive results in H1 2015 Marketers have seen success with influencers. And based on data from RhythmOne (formerly Burst Media), their effectiveness has continued to rise in 2015. The analysis found that the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014, at $9.60 for every $1 spent, vs. $6.85 last
The way we consume content has changed so much over the past decade. People no longer adhere to a broadcaster’s schedule. In fact, they simply don’t have the attention span to retain traditional forms of marketing. Enter influencer marketing, a form of marketing that has been around for decades, yet has been redefined for the digital age. In the past, influencers needed to use verbal word of mouth to influence
