Marketer’s Failing to be Customer-Centric

Marketers are failing to achieve a customer centric approach to business despite appreciating its vital importance, according to a new report conducted by B2B Marketing and digital agency Squiz. The report shows marketers are convinced that their business should be taking a customer centric approach, with 68 per cent of respondents stating that customer centricity was ‘vital’ to their marketing efforts, with a further 23 per cent describing it as

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