Tag socialmedia

How an Influencer Marketing Plan is Developed and Implemented

Many people have grown cynical toward advertising. The say it shows up in every conceivable place, makes ridiculous claims, plays to our most base instincts, and crowds out things that are more interesting and essential. In a world that is saturated by advertising, it is hard for them to trust any of the claims that marketers make. This cynicism is often eroded when recommendations for products come from friends or

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3 Simple Ways to Speed Up Your Social Media Marketing

Social media marketing is a time-consuming process no matter what industry you’re in. It’s no longer just a matter of sharing great content; you have to spend time engaging with your followers, monitoring and analyzing your activity and optimizing paid advertising campaigns. It should be a daily effort—but who really has the time to dedicate to social every day? I know I don’t, but I use tools that make my

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Social Media Marketing Must Be Audience-Specific

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW. Social media marketing functions best when audience dictates channel and message. Today, though, much of our marketing efforts are backwards. We think a channel such as Facebook will deliver an audience, but a channel merely delivers a message to an audience we have already built. Your audience is a critical asset, and social media

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Apple car to ship by 2019, Report Says

Number of engineers on ‘Project Titan’ is tripling, Wall Street Journal reports Apple is speeding up work on a project that could lead to the California tech giant building its own electric car, according to a new report. The maker of iPhones and iPads is tripling the number of engineers on the project, code-named Titan, and has set a “ship date” of 2019, the Wall Street Journal said Monday. The newspaper said that could just be

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Data Is the Next Big Thing in Content Marketing

The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content marketing. More and more companies are seeing themselves not just as advertisers, but as publishers, launching digital newsrooms, podcasts, and other forms of branded content in order keep their brands, perspectives, and value propositions in front of customers. Yet even as companies have embraced their new role as content

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Six Ways to Spice Up Your Marketing Collateral to Quickly Engage Audiences

The time it takes a reader to engage with your marketing collateral has not mattered much—until now, because the average attention span of an adult shrank from 12 seconds to 8 seconds over the past decade, according to the Statistic Brain Research Institute. You now have to capture your reader’s attention at the earliest stage of their journey with your company. If you don’t, you may never connect. So the

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3 must-have news apps for CMOs and digital marketers

These three mobile apps, for iOS and Android, can help marketing professionals stay current on the latest digital marketing news. CMOs, SEOs, SEMs and other acronymic professionals toiling in the world of digital marketing have a lot to keep up with. Google changes its algorithms constantly, Facebook is always testing new things — and that’s on a slow day. These three apps can help, by feeding you the latest digital

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Things to Do Every Day to Improve Social Media Marketing Strategy

Social media marketing is not all about getting more likes, shares or followers. It is actually more than that. You can use those social sites in promoting your brand, driving traffic to your site and increasing conversions. There are several tips that you can follow but there is no one-size-fits-all strategy.   The list below will help you somehow manage your social media accounts on a daily basis. Monitor Mentions

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3 Steps to Boost Your Social-Media Marketing With Image Tagging

Visual marketing has become a critical component of reaching target customers in today’s competitive business landscape. In fact, 20 percent of marketers report that their visual content has been twice as effective than their text content. The reason is the power of visual marketing. To boost that power even more, consider using image tagging to give your images enhanced context while also making them easier to locate. Image tagging, or the

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7 Advanced Video Marketing Strategies To Boost Up Your Social Media Presence

2015 will be all about learning how to effectively market your service online with the power of videos. As popular social platforms like Pinterest and Facebook now provide services for uploading and sharing of videos, there lies no doubt about the fact that video is now a powerful social media marketing tool that organizations must include in their marketing strategy for better audience engagement. Why engage audience with a video

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