Karlie Kloss helps eBay unbox brand identity

Company: eBay Campaign: eBay Unboxed Agency: Edelman Duration: September – October 2016. Campaign efforts will continue through the end of the year. Online mega-retailer eBay recently teamed up with social influencers, including supermodel Karlie Kloss, to highlight the brand’s focus on new items. Many people perceive eBay as a marketplace only to bid on used or vintage items. However, more than 80% of the products on eBay are new and

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