Which Brands Are Winning on Social Media in Rio?
Charts from Sprinklr show which marketing teams are earning gold
the Rio Olympics, Adweek and Sprinklr have teamed up to keep track of how brands are performing across major social media channels.
Following the results on platforms during the first week of the games from Aug. 2 through Aug. 8, it was noticeable how much more frequently men mentioned brands than women. According to Sprinklr’s data, men accounted for 66.5 percent of all brand mentions on Twitter, Instagram, YouTube, Google+ and other channels.
During the most recent week (from Aug. 8 to Aug. 15), marketers mentions for brands including Samsung, Coca-Cola, McDonald’s and Visa were up—jumping from nearly 70,800 to around 80,500.
While Samsung and Coca-Cola both remained in the top two spots in terms of total mentions, Bridgestone has bumped McDonald’s down to fifth—sandwiching Visa in between the tire maker and burger chain. Total mentions for GE and Toyota also gained higher rankings, while Panasonic and DOW fell.
Also noticeable this week when compared with last week is that Nissan’s #Quemseatrevehashtag has become the third best performing brand hashtag, behind only McDonald’s. The hashtag is the Portuguese phrase “quem se atreve,” which translates in English to “who dares.”
In another chart, it’s clear that the U.S. still dominated the social space during the second week of the games, followed yet again by Brazil and the United Kingdom. However, last week, more fans in France, India and Japan joined to online chatter.